When the time comes to buy flowers, the public has a wide range of options - supermarkets, petrol stations, green grocers, roadside seller and of course florists. It would be safe to say that most of these options sell flowers more cheaply than florists. So why should anyone buy from a florist?

The answer is simple: customer service.

Florists offer a higher level of customer service, ranging from the artistry of arranging flowers to the knowledge and advice they can pass on to their customers. This is what the public wants and is the main reason why good florists can complete with cut-price outlets.